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LinkedIn Profile Optimisation

Practical, plain-language help with linkedin profile optimisation — and an honest account of what it can and cannot change.

A profile answers a different question

A CV is targeted at one reader for one role. A public profile is standing content, read by people at different stages with different questions. Treating them as the same artefact produces two familiar problems: profiles that read like a pasted CV and say nothing about direction, and CVs written so broadly they suit no particular role.

The division that works

The CV argues for one role. The profile establishes what you do and where you are heading, stays consistent with the CV on dates and titles, and does not duplicate it. Where the two contradict each other, the inconsistency is what a recruiter remembers.

  • A headline naming role and direction, not just a job title
  • A first-person About section that opens well in two lines
  • Dates and titles reconciled against your CV
  • Two or three detailed recommendations, not a long list of endorsements
  • A realistic view of whether posting is worth your time

On visibility

Regular posting compounds slowly and only with consistency; starting intensively and stopping is more visible than never starting. We will tell you honestly whether that effort is likely to matter in your field, rather than presenting it as mandatory.

No promises about outcomes

We do not claim that any of this will get you hired. Hiring depends on the market, the role, the other applicants and timing — none of which we can see. What we can do is make sure your documents are not the reason you were passed over.

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